Current:Home > Stocks'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Pinnacle Profit Strategies
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-16 17:55:50
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (753)
Related
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Judge to approve auctions liquidating Alex Jones’ Infowars to help pay Sandy Hook families
- Why could Helene trigger massive rainfall inland? Blame the Fujiwhara effect
- Brent Venables says Oklahoma didn't run off QB Dillon Gabriel: 'You can't make a guy stay'
- In ‘Nickel Boys,’ striving for a new way to see
- Hurricane Helene: Tracking impact of potential major hurricane on college football
- When does the new season of '9-1-1' come out? Season 8 premiere date, cast, where to watch
- The Ultimatum's Madlyn Ballatori & Colby Kissinger Expecting Baby No. 3
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Preparing Pennsylvania’s voting machines: What is logic and accuracy testing?
Ranking
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Will Hurricane Helene emerge like a monster from the Gulf?
- Video game actors’ union calls for strike against ‘League of Legends’
- Sean 'Diddy' Combs and his former bodyguard accused of drugging and raping woman in 2001
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Johnny Cash becomes first musician honored with statue inside US Capitol
- Bowl projections: James Madison, Iowa State move into College Football Playoff field
- Key takeaways from AP’s interview with Francis Ford Coppola about ‘Megalopolis’
Recommendation
McConnell absent from Senate on Thursday as he recovers from fall in Capitol
Cam Taylor-Britt doesn't regret 'college offense' barb after Commanders burn Bengals for win
Senate chairman demands answers from emergency rooms that denied care to pregnant patients
Aramark workers at 3 Philadelphia sports stadiums are now on strike. Here's why.
Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
Jimmy Kimmel shows concern (jokingly?) as Mike Tyson details training regimen
Tom Parker’s Widow Kelsey Debuts New Romance 2 Years After The Wanted Singer’s Death
Longshoremen from Maine to Texas appear likely to go on strike, seaport CEO says